Privacy Policy

At Outlet Reels And Lures Store (“we”, “us”, or “our”), we understand that anglers value their privacy as much as their fishing spots. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website reelsandlures.com or purchase our premium fishing gear.

1. Information We Collect

We collect information that helps us provide you with the best fishing gear shopping experience:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and contact details to process your order and ship your fishing gear worldwide.
• Transaction Data: Details about purchases of baitcast reels, lures, fishing lines, and other equipment, including payment method (Visa, MasterCard, JCB, PayPal).
• Technical Data: IP address, browser type, device information, and how you interact with our website to improve your shopping experience.
• Communication Data: When you contact our Cairns-based customer service team at [email protected], we keep records of our correspondence.

2. How We Use Your Information

We use your information to:

• Process and ship your orders of fishing equipment, including expedited shipping for tournament anglers
• Provide secure payment processing through our trusted partners (Visa, MasterCard, JCB, PayPal)
• Offer customer support for your fishing gear inquiries
• Improve our website and product offerings based on angler preferences
• Send order confirmations and shipping notifications (we don’t spam)
• Comply with legal obligations and prevent fraud

3. Data Sharing and Disclosure

We respect your privacy and only share data when necessary:

• Payment Processors: We share transaction details with our payment providers (Visa, MasterCard, JCB, PayPal) to complete your purchase securely.
• Shipping Partners: We provide shipping companies with necessary delivery information to get your fishing gear to you.
• Legal Requirements: We may disclose information if required by law or to protect our rights and the safety of our angling community.
• Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third-party marketers.

4. Data Storage and Security

We protect your information with the same care we put into selecting our fishing gear:

• All transactions are protected by 256-bit SSL encryption (military-grade protection)
• We are PCI-DSS compliant, meeting the highest payment security standards
• We use tokenization technology – your actual card details are never stored on our servers
• Data is stored securely in Australia with limited access to authorized personnel only

5. Your Rights

As an angler using our store, you have rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-out: Unsubscribe from marketing communications (though we mainly send order-related messages)
• Complaints: Lodge a complaint with relevant authorities if you believe we’ve mishandled your data

To exercise these rights, contact us at [email protected]. We typically respond within 2 business hours (AEST).

6. Cookies and Tracking Technologies

Like most fishing websites, we use cookies and similar technologies:

• Essential Cookies: Necessary for our website to function (e.g., shopping cart for your lures and reels)
• Analytics Cookies: Help us understand how anglers use our site to improve your experience
• Preference Cookies: Remember your settings for future visits

You can control cookies through your browser settings, but this may affect certain website features.

7. International Data Transfers

As we ship fishing gear worldwide (excluding some remote Asian regions), your data may be transferred internationally to:

• Process payments through global providers (Visa, MasterCard, JCB, PayPal)
• Fulfill orders to international anglers
• Provide customer support across time zones

We ensure all transfers comply with applicable data protection laws.

8. Changes to This Policy

We may update this policy occasionally, just like we update our lure selection. We’ll notify you of significant changes by posting the new policy on our website with an updated date.

9. Contact Us

Now that your privacy is protected like a prized fishing spot, why not browse our latest lures or check out our reel selection? The fish are waiting!