At Outlet Reels And Lures Store, we live and breathe fishing. Whether you’re battling big game offshore, casting for bass in freshwater, or chasing squid along the coast, we’ve got the premium gear to make every cast count—without breaking the bank.

Who We Are

Born from a passion for angling in the rich waters of North Queensland, our Cairns-based team has handpicked every reel, lure, and tool in our collection. We’re not just another fishing store—we’re fellow anglers who understand the thrill of the catch and the importance of reliable gear.

Why Anglers Choose Us

Our store stands out by delivering three unbeatable advantages:

  • Proven Performance: We stock only trusted brands like Shimano, Daiwa, and Abu Garcia that professionals and weekend warriors alike rely on.
  • Unmatched Value: Our “Mega Deals” section features premium gear at up to 75% off—like our top-rated Shimano Twin Power SW reels at just $99.99.
  • Complete Solutions: From electric reels for deep sea fishing to delicate flys for trout, we’ve curated every category a serious angler needs.

Our Carefully Curated Selection

We’ve organized our inventory to help you find exactly what you need:

Reels

Spinning, baitcast, overhead, and specialized electric reels for every fishing scenario

Lures

Hard-bodied, soft plastic, jigging, blades, and our popular squid jig collection

Essentials

Lines, tools, storage solutions, and specialty items like lip grips and lure wallets

“That moment when your drag screams and the rod bends double—that’s why we do this. Our mission is to put the best possible gear in your hands so you’re ready when the big one hits.”

— The Reels & Lures Team

Global Reach, Local Knowledge

While we ship worldwide (excluding some remote areas), we maintain our Aussie fishing heritage. Our product recommendations come from real-world testing in the challenging conditions of the Great Barrier Reef and beyond.

Ready to upgrade your tackle box? Explore our Mega Deals or get in touch at [email protected] for personalized gear advice.

Located at 76 Chapel Close, Cairns North QLD 4870, Australia